Kevin Hart’s Bored Ape NFT Sells for 83% Less Than His Purchase Price


Bored Ape Yacht Club #9258, previously owned by comedian Kevin Hart, was recently traded for approximately 13.26 ether ($46,200) on Blur, a non-fungible token exchange. This transaction marks a significant decrease from the price Hart originally paid for it over two years ago.

In January 2022, Hart acquired the Bored Ape, adorned with a colorful propeller hat, for 79.5 ether, equivalent to over $200,000 at the time, as per data from Blur.

Hart’s purchase was facilitated by crypto startup MoonPay, which reportedly aided several celebrities, including Justin Bieber, Madonna, and Jimmy Fallon, in obtaining BAYC NFTs. MoonPay’s assistance often came in exchange for promotional activities, although the company denied providing Bored Ape NFTs for free.

However, in December 2022, Hart, MoonPay, Bored Ape creator Yuga Labs, and numerous celebrities were embroiled in a class-action lawsuit filed by Scott + Scott, a California-based law firm. The lawsuit alleged a scheme of undisclosed celebrity endorsements, with auction house Sotheby’s added to the list of defendants last summer.

Since its launch in 2021, the Bored Ape Yacht Club has symbolized the non-fungible token market. Nonetheless, the collection has experienced a decline in floor price, reaching around 14 ether on March 23, down from a peak of over 150 ether in May 2022, according to CoinGecko data.

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