Discussion Overview
In a recent roundtable discussion led by Rob Nelson, with insights from Michael Wagner, CEO of ATMTA, and David Gokhshtein, CEO of Gokhshtein Media, the focus was on how blockchain technology is reshaping monetization in the gaming industry. The panel explored how this transformation could expand the gaming audience while navigating the challenges posed by traditional revenue models and emerging player-driven monetization.
Industry Reluctance
Rob Nelson highlighted a key issue: major players in the entertainment industry, including gaming, are hesitant to embrace greater monetization opportunities for players. This reluctance stems from a fear of disrupting existing revenue streams. Nelson believes that industries such as film and sports might eventually see the benefits of allowing fans to monetize their engagement, but the gaming sector remains cautious. Despite this, Nelson is optimistic about a gradual adaptation to these changes.
Gameplay and Audience Expansion
Michael Wagner emphasized that the growth of the gaming audience will depend on developing engaging and repeatable gameplay experiences. He acknowledged that while the industry is not yet fully there, a strategic development roadmap is in place. Wagner is confident that as gameplay loops become more compelling, mainstream audiences will increasingly engage with blockchain-based platforms.
Simplifying Technology for Adoption
David Gokhshtein agreed with Wagner’s assessment but also stressed the importance of making new technologies more accessible. He pointed out that younger generations are already adopting NFTs and cryptocurrencies. Gokhshtein suggested that if a major player like Epic Games were to integrate blockchain technology, the transition from Web2 to Web3 could accelerate. He believes that a stable ecosystem is crucial for mainstream acceptance, and once established, it will drive significant growth in the gaming industry.
Future Outlook
The discussion highlights a pivotal moment for the gaming industry as it navigates the integration of blockchain technology. The shift toward player-driven monetization and the expansion of audience engagement is promising but faces resistance from established players. As technology continues to evolve and gameplay experiences improve, the potential for blockchain to revolutionize gaming monetization becomes increasingly tangible.
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