EEA is the world’s largest open-source blockchain initiative and has now grown to 200 firms. The membership represents a wide variety of business sectors from around the world that includes pharmaceuticals, insurance, marketing, banking, technology, healthcare, government and a decent number of Ethereum startup companies. University of New South Wales, one of the newest members unveiled a new consumer loyalty initiative to its students going on live trial today. For every 10 transactions made to 11 of their distinct campus retailers, $5 of the cryptocurrency ether will be distributed to the student.
It makes a lot of sense why HPE would join the alliance as they’ve shifted a large focus of theirs to be around the technology. In August, they teamed up with R3, a distributed ledger startup, to advance new solutions for their client base.
Markus Ogurek, HYPE’s global financial services industry leader, said in a statement:
“Joining the EEA is a significant step for Hewlett Packard Enterprise in making blockchain enterprise-ready and accelerating our customers’ journey to production.”
The Enterprise Ethereum Alliance (EEA) launched in February with endorsements from big companies like Microsoft, JPMorgan Chase, and British Petroleum. Since it’s big debut it’s added new members such as MasterCard, the large Spanish banking group BBVA, Samsung, and the Toyota Research Institute.
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