Blockchain technology has been gaining copious amounts of celebrity endorsements as of late. The newest addition to the group is none other than the FC Barcelona superstar, Lionel Messi, who is said to be the world’s best football player.
Messi, just recently signed a large endorsement with Sirin Labs, a company that creates blockchain based hardware for the digital currency community. Recently, the company had issued a new mobile phone and is on track for releasing a PC, named FINNEY, aimed for blockchain enthusiast. Both of their products are based on security and making blockchain integration much more user-friendly.
The endorsement with the global football star is aimed at attracting a wider crowd that have never heard of blockchain technology.
As per a paid Facebook ad, Messi said, “I am usually busy trying to decentralize defenses and after digging deeper into Blockchain and decentralized systems, I’m excited to join SIRIN LABS as an ambassador to make Blockchain more friendly with their upcoming operating system for smartphones!”
Sirin Labs devices are intertwined with IOTA’s Tangle technology, which is a “beyond-Blockchain’ fee-less transaction network. IOTA has made some major news lately, becoming the 4th largest cryptocurrency by market value passing Dash, Ripple and Litecoin. Its growth is said to be because of a deal they just recently signed with Fujitsu, Microsoft, and others.
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