What's Going On?This morning ICE announced that its new company is expected to launch in November. Bakkt aims to offer a federally regulated market for Bitcoin, transforming Bitcoin into a trusted global currency with broad usage. Yowza. As mentioned, ICE is not acting alone. The new venture also involves heavyweights in the form of Microsoft (technology), Starbucks (retail), and Boston Consulting Group (consulting). Responding to the news, Maria Smith—Vice President of Partnerships, and Payments for Starbucks—said the following about the coffee-chains involvement:
"As the flagship retailer, Starbucks will play a pivotal role in developing practical, trusted and regulated applications for consumers to convert their digital assets into US dollars for use at Starbucks."
Bakkt has a Job to DoThe main goal of Bakkt is to make Bitcoin a secure offering for the biggest global financial institutions that now mostly shun it. It wants to create a path for these major money managers to offer Bitcoin mutual funds, pension funds, and ETFs as highly regulated, mainstream investments. ICE's head of digital assets, Kelly Loeffler, will now serve as CEO of Bakkt. She had this to say regarding the company:
"Bakkt is designed to serve as a scalable on-ramp for institutional, merchant, and consumer participation in digital assets by promoting greater efficiency, security, and utility...We are collaborating to build an open platform that helps unlock the transformative potential of digital assets across global markets and commerce."Currently, Bakkt is in preparation for launch in November. More announcements are to be expected in the coming weeks, so stay tuned! Featured Image: Deposit Photos/iterum